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KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

Transit

Join Tech:NYC for the next installment of Functions.NYC, a roundtable series on all the systems that do just that — make NYC function.

October 
06
, 
2020
 | 
12:00PM
 – 
1:00PM
Zoom link provided upon registration
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#FunctionsNYC

In NYC, 8.4 million residents swipe their MetroCards more than five million times at 472 subways stations every day, and countless others rely on buses and other modes of transit.

 

But the pandemic changed all of that.

New Yorkers are slowly returning to public transit, in addition to making more use of bikes and other micromobility options, but ridership levels remain at dramatic lows, leaving the MTA with deep financial losses. New York can't fully recover if our transit infrastructure doesn't. 

 

Join us for a conversation on what's next for mass transit and how to ensure we safely get moving again.

#FunctionsNYC

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Speaker

DANNY HARRIS

Executive Director, Transportation Alternatives

Danny Harris joined Transportation Alternatives as the executive director in September 2019.

Previously, he spent four years as a program director with the Knight Foundation in San Jose, CA, where he supervised grantmaking related to placemaking, transportation, and affordable housing. Danny has taught at San Jose State University, was named a Vanguard Fellow by Next City, and received a citation from the American Institute of Architects. A graduate of Connecticut College and Princeton University, Danny is a native New Yorker and currently resides in Manhattan with his family.

Laura Fox

General Manager, Citi Bike, Lyft

Laura Fox is currently the Market Manager for Lyft's Bikes and Scooters business in New York City and Jersey City, and oversees strategy, growth, operations, marketing, and the local P&L for Citi Bike.

 

Prior to joining Lyft, Laura worked for Sidewalk Labs, an Alphabet company dedicated to building the city of the future through urban technologies and comprehensive development. Before that, Laura worked for the Boston Consulting Group (BCG), where she led strategy and digital venture projects for urban mobility, technology, and cultural organizations.


Laura holds a B.A. from the University of Notre Dame and an M.B.A. from New York University (NYU), Stern School of Business.

Agenda

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”

Louis Kahn

The Minimal NYC

Architect

Transit

To receive future invitations to #FunctionsNYC:

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